Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Advertising
- Creating and managing paid advertising campaigns on search engines like Google, Bing, or Yahoo.
- Keyword research and selection to target specific search queries.
- Writing compelling ad copy to encourage clicks.
- Bid management to optimize the cost per click and return on investment.
- Continuous monitoring, analysis, and optimization of campaigns.
Social Media Advertising
- Running paid ads on popular social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- Targeting specific demographics, interests, and behaviors to reach the intended audience.
- Ad creative development, including images, videos, and ad copy.
- A/B testing of different ad variations.
- Performance tracking and reporting.
Display Advertising
- Creating visually appealing banner ads for display on websites within an advertising network.
- Targeting specific websites, audiences, or demographics.
- Writing compelling ad copy to encourage clicks.
- Bid management to optimize the cost per click and return on investment.
- Continuous monitoring, analysis, and optimization of campaigns.
Video Advertising
- Creating and managing paid advertising campaigns on search engines like Google, Bing, or Yahoo.
- Keyword research and selection to target specific search queries.
- Writing compelling ad copy to encourage clicks.
- Bid management to optimize the cost per click and return on investment.
- Continuous monitoring, analysis, and optimization of campaigns.
Paid search advertising
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Facebook Ads
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Google Ads
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